Prepare
Run
Capture audience/expert feedback
Check the logistics (tools, resources, etc.)
Run various types of content per channel
Optimize
Create a feedback loop between Explore and Execute stages
Focus on long-term relationships
Review audience engagement data
Respond to audience comments
Automate the posts
Personalize content
Preapare
Use tools for automation, graphics, etc.
Run targeted messaging by customer segment
Create templates by channel
Perform keyword research
Create draft content matrix
Consider different content strategy for each channel (optional)
Segment your audience by channels
Select social media channel/s applicable for you
Analyze the social media landscape in your domain
Define your ICP
Create a brand persona