Looking to grow your customer base and maximize profits? Mature startups must continue refining their marketing strategies by prioritizing high-ROI activities. Also, they must consistently explore fresh product lines, reach out to new audiences, and consider diverse channels to dominate their segment.
This template gives you the roadmap to set up processes that balance growth and exploratory strategies.
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Prepare
Prepare hiring plans
Avoid reliance on part-timers, leverage employee referrals, and balance experienced & freshers.
startup-consultant
business-development-manager
marketing-manager
product-manager
recruiter
Prepare for funding
Secure substantial funding, emphasize investor exit plans, and refine pitch.
startup-consultant
finance-analyst
market-research-analyst
Finalize marketing channels
Understand customer acquisition ROI per channel, and explore potential areas for growth.
startup-consultant
marketing-manager
digital-marketing-manager
market-research-analyst
Review scaling readiness
Assess product-market fit, confirm market acceptance, plan funding and talent acquisition.
startup-consultant
marketing-manager
product-manager
Run
Design advanced metrics
Track complex metrics, define productivity, design prescriptive analysis, and monitor.
startup-consultant
marketing-manager
business-development-manager
analytics-expert
product-manager
Create high-performing sales funnels
Focus on touchpoints per sale, automate sales funnels, & utilize paid advertising strategically.
startup-consultant
pre-sales-consultant
business-development-manager
product-manager
marketing-manager
digital-marketing-manager
market-research-analyst
Multi-channel user acquisition
Utilize paid media strategically, engage influencers, explore hacks, optimize PR, prioritize referrals.
web-developer
video-editor
startup-consultant
email-marketing-manager
email-marketing-specialist
seo-specialist
content-writer
copywriter
content-manager
social-media-manager
ads-specialist
graphics-designer
market-research-analyst
digital-marketing-manager
analytics-expert
marketing-manager
Grow large-scale engineering division
Establish command structure, hire experienced senior talent, & utilize market data for hiring.
product-manager
marketing-manager
business-development-manager
Recruit and manage vendors
Identify non-essential tasks, prioritize, find reliable vendors, define expectations, monitor performance.
startup-consultant
product-manager
marketing-manager
business-development-manager
Optimize
Handle competition
Manage negative PR, avoid price wars, and build strong networks to thwart competition.
startup-consultant
social-media-manager
content-writer
product-manager
business-development-manager
marketing-manager
Manage legal hassles
Avoid copyright infringement, safeguard intellectual property, and comply with hiring laws.
startup-consultant
legal-analyst
Plan for the next funding round
Identify growth areas, project higher funding, and present realistic roadmap for success.
startup-consultant
finance-analyst
marketing-manager
product-manager
business-development-manager
Prepare for acquisitions
Identify problems, invest wisely, acquire strategically to enhance features, and unlock channels.
startup-consultant
finance-analyst
product-manager
marketing-manager
Manage inefficiency
Acknowledge departmental challenges, address resource constraints, & adopt holistic view.
startup-consultant
business-development-manager
product-manager
marketing-manager